Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most of us frankly haven’t even considered that. Print
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can get, the same applies to number of employees, product
It’s no secret that people love getting things. They love them even more when those “things” are unique or exclusive. This is why branded promotional products are so powerful. There are so many options when it comes to these types of products that many businesses and organizations don’t really know
Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented level of success and return on marketing investment. We narrowed
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending it out. What most
The holidays are just around the corner. Keeping up with the schedules of your sales, marketing, and direct sales teams can be a challenge amidst the craziness of Black Friday, holiday, and New Year’s sales – especially for distributed sales teams. Implementing a marketing portal can ease the holiday stress
[cmsmasters_row][cmsmasters_column data_width=”1/1″][cmsmasters_text] Designing, proofing, printing, and delivering effective direct mail marketing campaigns was a time-consuming process; until now. Automated direct mail marketing advancements eliminate these physical, repetitive processes thanks to variable direct mail technology and digital improvements. The result is a seamless process capable of producing highly-personalized results for any
It’s December, and kids everywhere are thankful for a much-needed break from school and time with family and friends over the holidays. Before we know it, though, January will come again and college peers everywhere return to class. Whether individuals learn in-person or online, the price of college books add
VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to nearly any campaign, using available information to customize the
With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might think the future of printing is in jeopardy. This, though,
