Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a
For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights into why.
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail
Commercial Printing and Direct Mailing Campaigns Services That Drive Results At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven multi-channel campaigns. We offer high-quality print solutions. You can send a few targeted pieces of direct mail,
In our overly connected digital world, physical touch is more powerful than ever. The “return of touch” is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil stamp, or a spot
The VDP Secret High-Performers Already Know In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That’s why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise
Connection Is the New Conversion: How Personalization and Print Drive Results In a world overwhelmed by digital noise, personalization and print is no longer optional – it’s essential. Mass-blasted campaigns are losing effectiveness. What matters today is relevance and connection – especially in channels like direct mail postcards. At NextPage,
The Power of Direct Mail in Fundraising
Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful ways to connect with audiences in a world saturated with digital noise. For niche agencies that specialize in direct mail, the ability to provide expert insights and confidently guide clients is crucial for success. However,
