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6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best practices, direct mail not only supports
How Healthy is Your Direct Mail Program? Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this article, we will
Designing Direct Mail Pieces That Stand Out in the Mailbox In today’s digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, designing direct mail pieces have to make an immediate impact. The good news? The
Transform Direct Mail – Variable Data Printing’s Personal Touch The customer now expects a seamless and tailored experience across all touchpoints in this digital-first world. They often see relevant ads, personalized suggestions, and custom content when they shop for products online. Yet, one of the most effective channels—direct mail—often lacks
Direct Mail: Maximizing Impact with Digital Strategies In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail. Direct mail campaigns They offer a tangible touchpoint that digital channels can’t replicate. When integrated
Overcome Digital Fatigue: Commercial Print is Your Secret Weapon Overlooking the power of print in this digital age is easy, but that doesn’t mean print isn’t a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help to elevate your message and increase customer engagement.
In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing strategies. Print materials offer unique advantages, from tactile engagement to extended longevity, complementing digital efforts with
How NextPage Supports Agencies with Direct Mail Expertise Direct marketing agencies are the backbone of most successful campaigns. They bridge the gap between brands and their target audiences through well-crafted messages, creative strategies, and using multiple channels. Even with the rise of digital marketing, direct mail marketing remains an
The Impact of the Envelope: Elevating Your Direct Mail Campaigns An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool. The envelope can
Living in a time of digital innovation, it’s easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable experiences through real engagement with their audiences. You can achieve this with custom brochures or direct mail campaigns.
