Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a
For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights into why.
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital
What Really Drives Results in Business Printing In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail
Studies show that 70% of consumers feel more connected to brands that combine digital and physical touchpoints. Incorporating print into your growth marketing strategy can help your business stand out in a crowded digital landscape while building deeper relationships with your audience. Print marketing is extremely important. In fact, it
Packaging influences your buying decisions, from the eco-friendly feel of a recycled box to the sleek, minimalistic design of luxury items. Packaging is no longer just about protecting products, it’s a powerful tool for branding, sustainability, and consumer engagement. With 2025 just around the corner, businesses must stay ahead of
Are you looking to find out how much folding cartons will cost? The good news is that you’ve come to the right article for that! Here’s the thing, if you’re a business looking to improve your product’s presentation or improve brand recognition, you may have considered custom folding cartons. But
Have you ever wondered why some direct mail pieces catch your eye while others end up unopened or in the trash? Today, direct mail marketing still holds significant power to engage customers if it’s done right. By focusing on direct mail design and optimization, you can create successful mail pieces
Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies looking to make a lasting impression while promoting sustainability, eco-friendly promotional products are a fantastic option. Not only do these items help reduce environmental impact, but they also send a clear message about a brand’s
