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Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while also helping the health insurance company
A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make comments and suggestions.
One of the main concerns shared by retailers is the need to be top of mind and increase engagement with customers. A co-branding strategy helps to increase the marketing reach of the retailers who are partnering on a branding strategy. If you are not sure “What is co-branding?” is all
What is it about dimensional direct mail campaigns that make them more effective than other types of direct mail? To understand this more we will explore what dimension mail really is and go through the details of why it’s so effective. Examples & Types of Dimensional Direct Mail Dimensional direct
There are multiple reasons you might want to rebrand your business in the near future. Some of the factors that go into the decision to start rebranding a company include wanting to increase consumer engagement which can also lead to a growth in revenue. The company might need to evolve
When it comes to successful print marketing, data driven marketing is an increasingly important part of the decision making process. Banks and financial institutions are using data driven decision making to grow customer engagement and loyalty. In this article, we discuss how bank marketing should use a data driven marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time homebuyers an in-depth guide to choosing the right mortgage. But there’s
Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a smile to the face of
The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to
Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as Marketing Communications Manager, she
