How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
Netherland’s Retailer Personalizes 98% of Outbound Email
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale […]
Multi-Channel Success Could be Easy as 1-2-3
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,” […]
Personalized Marketing: What You Need to Know!
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you […]
Video: Advanced Variable Data Printing
Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP). In this video, […]
Powerful Data-Driven Charts for Mail and Email Marketing
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you […]